About Us

We believe no business owner should feel alone, lost in the fog, or last in line to get paid.

We give over-stretched business owners financial clarity and honest support, so they can stop winging it and start using their numbers as a roadmap to a business (and life) that actually works.

With heart, straight-talking and a kick up the **** when needed along the way, we help them build something that truly serves them, their families and their future.

 

That's why we love our work, especially when we help business owners fall back in love with theirs.

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Libby Berg
The Tough Love Accountant
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“She's just a warm, helpful individual who I know has got my best interests at heart and my business's best interests at heart. I don't think I'd be in the same position as I am now without her supporting me”

Liz Redway, MD
Redway HR

CIMA Member In Practice

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"As a MiP, you offer an ethical and professional level of competency. This membership status demonstrates to the world that you maintain your professionalism and comply with CPD and mandatory monitoring and practising conditions, including anti-money laundering compliance and more."

AICPA & CIMA

Profit Improvement Coach

"As a Certified Profit Improvement Coach Libby is expertly trained to deliver structured growth sessions to turn business owners into profitable entrepreneurs who enjoy both their business success and personal freedom"

Shane Lukas, Managing Director

AVN The Accountants Network

Eternal learners....

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What to Expect

Tough Love

It's difficult for the people that care most about you to be critical.
Your business is your baby and no one wants to call the baby ugly.

But if your advisers don't genuinely care about what's best for you they won't go that extra mile to help.
We'll always go the extra mile for you and will be painfully honest with you to speed your journey.

Challenges You

Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach.

Purpose Driven

We will always work together with the goal/destination in mind.

That way we always have the big picture to guide us!

Business 1st, numbers 2nd, Cake always

Yes there will be business chat, yes there will be numbers; but I would hope there will also be cake!

Libby Berg : Founder of Iceberg Accounting

Mum to 3-boys!

I started my business to strive for the right work-life balance - Not easy!

I’ve learnt that progress comes from clarity: the what and why. Then we’ll figure out the how!

Love Shoes

Not any shoes, just fabulous ones! Practical but beautiful is the criteria for me.

Not what you'd expect

When I tell people I'm an accountant they're always surprised.

The Iceberg Accounting Team

The Core Team

Our team brings together over a decade of experience in supporting small businesses across a broad range of sectors.

We bring together:

>> Operational finance excellence > nailing the day-to-day financial management <<

>> Strategic financial insight & focus > partnering with businesses to achieve the scale and epic future they deserve <<

Our Connections and Collaborators

We work with a number of specialist advisors that we have met during our time working in practice.

They are people we trust to deliver for our clients when that specialist knowledge is needed.

Alison

Alison Birch, founder of Savill Birch Limited, is a VAT specialist with extensive experience in UK and international VAT gained from working in private practice and industry.

We have worked with Alison for a few years and she simplifies the complex world of VAT for our clients.

Alison’s passion for VAT and her in-depth knowledge have helped our clients from a variety of industries navigate the challenges that VAT can present.

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Andreas joined the financial services industry in 2012. Since then, he's helped to provide cutting edge, regulated financial solutions to individuals, their families and businesses.

Over the years he has developed specialist knowledge around Investments, Pensions, Protection (both personal and business) and, in particular, Inheritance Tax Planning which has enabled him to create bespoke financial plans for people and businesses to tax efficiently build and protect wealth. 

As an Independent Financial Adviser with Continuum, he believes in forming long-term, professional relationships with clients while providing a first-class service by being friendly, honest and keeping things simple and straightforward.

Away from work, he enjoy spending time with family and friends. His twin boys keep him & his wife busy and active! He also likes to keep fit and, while his legs can still take it, partakes in 5 aside football every week.

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“I like that she's very straightforward and cuts to the chase. She's just a really good person to have as an advisor. You just need to surround yourself with the people that give you the advice that you trust.”

Jo Lovell, Director
Practical Change Partners

Our technology partners

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Let's Talk

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Ready to run a business that pays you properly, funds your goals and feels under control?

Schedule a slot in Libby's calendar below. This will reserve a 40-minute chat where we can get to know you and your business accounting needs better and explore how we can support you.

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Wondering if we can help with your personal tax?

In short, maybe! We do take on a limited number of personal tax clients. Please work through the questionnaire and we will come confirm if we can help and provide an idea on the associated fees.

We are taking on clients for the 2025/2026 season, our fees start from £499 (including VAT) and depend on the elements included and the time to deadline.

Causes close to our hearts

Having raised money for Essex & Herts Air Ambulance earlier in 2025 by undertaking a mountain trek we are now looking for our next charity partner to support